There are company names and slogans that befuddle me. I can't understand what they do. Some of these have sort of half-descriptive names, reminiscent of Kruger Industrial Smoothing.
Such as: Supply Chain Solutions. Goodness knows what that company does.
There are others that sound interesting but are still a bit cryptic, like China Shipping.
But there are others that make it really plain, and I love these.
I'm usually driving, so I can't take photos of trucks normally, much as I'd love to illustrate these ones all here. But maybe you have seen these ones around?
Uretek has trucks with a massive full-colour cartoon of a worker raising a concrete floor, and the large bold statement We raise sunken concrete.
I am so pleased with these trucks, the giant picture and the plain speaking slogan, that I have made a solemn promise to myself that if ever I need concrete raised, I will definitely use this company. I don't care what it costs!
Zerella Fresh is a company I hadn't heard of before today, but this morning on the freeway I saw one of their trucks. On a clean, plain black and green background are the company name "Zerella Fresh" and its slogan: Potato, Carrot and Onion Specialists.
I find that refreshing - honest, simple and believable. I am absolutely sure you can depend on this company for all your potato, carrot and onion needs.
But the winner so far is this company: Australian MultiWall Bag Co.
Not so much for its name (less than descriptive if you're not au fait with paper bag lingo) but its fine, plain slogan: Paper Sack Manufacturer.
Now there's a brand comfortable with its product and its advertising. May it live long and prosper.